A collection of Marxist Philosophers based in Germany in the mid 20th century among many writings they were concerned with the role of popular culture exploiting the masses and maintaining of the power of the upper class. The mass media have a powerful influence in our lives much of our lifestyle is determined through our interactions with media. Each generation has its own tastes and preferences, what was popular or "in" for your parents, may not be in for your generation for example Madonna who dominated the 70’s and 80. In the 90’s and 00’s who has dominated throughout it would be Usher who has been around since the 90’s and come out with something new in the 00’s who reinvented himself to appeal to wider audience.
The Frankfurt School and Bourgeoisie (Upper class)
Popular culture is often so "pervasive" that we do not notice it or take the time to see it for what it is. Popular culture includes many of the things that we take for granted including our dress, our language, and our behaviours. It also includes all the "popular" social trends that a large part of our population considers "in" and "normal". A careful analysis/deconstruction of popular culture will tell us a lot about ourselves. Just because something is popular, that does not mean that everyone accepts it. Some popular culture trends are quite controversial.
To really understand "popular" culture, we have to be able to deconstruct it and see it for what it really is (i.e., the messages behind it). Recognizing the messages in popular culture is an important part of this course. Language also represents popular culture. As in all popular culture, language changes with each generation. The slang terms in the language often mark the generation
Adorno:
says that there are two types of music one which is true art which is classical music and opera and the other is popular music. True Art, is sophisticated and makes people question life, whereas popular music was unsophisticated but there is large quality in consumers.
He also says that large companies create false need which lead to comsuming ut without thought, so the audience could listen to the song without buying into it and actually liking it and taking a interest in that type of genre
Dick Hebdige
Is a more modern theorist have tend to view Adrono's idea as overly pessimistic and dissmive of mass audiences as passive and easily manipulated, they abosrb the music.
Althought Hebdige argues that consumption process social and ideological contruct to lead to different readings.
Hebdige says that a commodity which people actively consume to chose to "buy" into their music, so it is the audiences choice whether they want to buy into it
says that there are two types of music one which is true art which is classical music and opera and the other is popular music. True Art, is sophisticated and makes people question life, whereas popular music was unsophisticated but there is large quality in consumers.
He also says that large companies create false need which lead to comsuming ut without thought, so the audience could listen to the song without buying into it and actually liking it and taking a interest in that type of genre
Dick Hebdige
Is a more modern theorist have tend to view Adrono's idea as overly pessimistic and dissmive of mass audiences as passive and easily manipulated, they abosrb the music.
Althought Hebdige argues that consumption process social and ideological contruct to lead to different readings.
Hebdige says that a commodity which people actively consume to chose to "buy" into their music, so it is the audiences choice whether they want to buy into it
Popular Music
In class I was asked to analyse the music video, Aphex Twins - Come to me daddy, and which theroy does it apply to Adrono or Hebdige. After watching the video and analysing it. I think that the Aphex Twins goes along with Hebgide's theory is because we watched the video and we were able to question the video without choosing to buying into it because we did take it in passivly and we did not follow it.
Lyden you show a good understanding f the theory but need to be more drtailed in your application. Consider if you are intending to create a video that will reflect Adorno's theory or Hebdige and why you have come to that conclusion.
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