Planning - Text

The text used on The New Boys previous albums they have always stuck too graffiti type fonts, it’s always been brightly coloured and bold I think they have done this to show to their target audience they are youthful and creative also they are promoting youthful talent.



In our album cover and on our music video we will include such fonts and text to hopefully help appeal to our target audience, for example Swag, Dougie, Jerk, Reject.

Our Group title will look like this for our album cover, its eye catching, bright coloured and appeal to youthful talent I have chosen this particular font because it contrasts with our target audience and follows the conventions of our music videos genre more importantly it follows our artist’s style and contrasts with youth culture.

This offers a similar effect, again follows target audience appeal and youthfulness, but following a retro look and giving off a different tone, still following the urban conventions of our music genre, also both fonts are eye catching and easy to read

Text in the music video will be the same style of font, bold, bright and eye catching, we want the audience to know what we are about and to understand what we are trying to portray through our music production.