Plain white t-shirts can be used within any genre or any style of music video as it is a basic style worn by all sub-cultures due to its plan style and colour. We have chosen one of our artists to wear a white t-shirt as we felt that not only will it be able to be worn with any style and colour of clothing but also this is a casual look in which most of our audience are already familiar with, which will make allow them to see themselves within our artist.
Chino’s have become the new talk of the town when it comes down to men’s clothing. They are sold in almost every clothing store across the UK and USA and have become known and liked worldwide. The Chino trends play a huge part within the subculture we are trying to represent as it is an essential piece of clothing that all males that choose to follow our subculture must have. This is why we have decided to include it within our music video as an essential piece of our artists look. This will help attract our target audience as they will able to recognise and familiarise themselves within the artists sense of style, making them like our artists.
The prop we have chosen to feature in our music video is a skateboard, in which we have agreed is suitable for our video as we have also chosen to use a Skate park as one of our filming locations, which was also one of the locations our target audience had answered they like to go to in our questionnaire. Using a skateboard will allow our audience to be able to relate with our artists as this is a possession that they also have.
Topman branded men’s skinny jeans –our questionnaire results showed us that our target audience liked to buy clothes from Topman. Preferably black, also represent the Retro & Street sub-culture we are portraying. Audience will aspire to this image as it is what they usually like to wear.
Ray bands, an accessory which is commonly used within the subculture we are portraying. Audience will aspire to this as they are an expensive possession and copied cheaper versions are usually sold in Topman which is a store in which our target audience have answered they shop in. This will help give a ‘Star’ like look to our artists and make them seem as if they are famous and are able to afford these possessions in which our audience will aspire to.
Vans are popular with many artists in the Retro & Street genre such as Chris Brown who is also a fashion icon to most of our target audience as they had answered in our questionnaire. Bright colours of Vans are usually worn by these artists which is why we would like to do the same as this way we can make our artists similar and conventional to the other artists within their genre and subculture. Vans can also be brought in many retail stores worldwide meaning our audience can aspire to these and also want to go and buy them for themselves.
Eazy E chains – an expensive accessory worn by only the ones able to afford including artists such as Jay Z & Kanye West, who are popular stars looked up to in our music genre. One of our artists will wear an Eazy E piece signifying their stardom and lifestyle. Our audience will then be able to aspire to this and want to purchase it.
Checkered shirts are very popular and fashionable within the Retro & Street look that most teenagers are getting into within this year. Many Retro artists wear brightly coloured checkered shirts representing the retro lifestyle being colourful and free. One of our artists will also be wearing a checkered shirt to convey this, possibly a red and blue one or any other brightly coloured style. This will probably be branded from Top man as it was our targets audience’s favourite clothing shop. This will attract our audience to our artist and they’re image as they are able to see themselves within the artists with similar clothing,
Snapbacks have become a common feature to the Retro & Street look that we are trying to represent within our music video and artists image. Many teenagers own a variety of snapbacks or purchase them online for an expensive price as they say they are worth buying. Snapbacks are worn by many artists in this industry including Chris Brown – a voted fashion icon by our target audience. Our artists will also be wearing Snapbacks in order to look as if they belong within this look and style of our target audience and their fashion idol.
Air Jordans are one of the most essential accessories in order to complete the look of the Retro & Street subculture. Air Jordans are most likely brought and worn in white or black with some sort of bright colour in order to help them stand out. With their incredibly stylish look, our audience will definitely want a pair of their own which is why in our video, one of our artists will possibly be wearing the red, black and white air Jordans in which will stand out and attract the eyes of our audience.
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