Planning - Camera Shots

The camera shots I will be using in our production will be, close up, medium shots, wide shots, low angels and medium close ups these will all follow generic conventions but also meet label demands and promotional values, we want our audience to be pulled into the video and captured by the music we will do the through using

High angels- show to the audience, dance moves and styles, this will help appeal to the target audience and appeal to youth culture, plus it shows to the audience the type of music genre our music video fits into.

Close ups- showing off the dress style and colours, showing blackberry’s, snap backs, vans, skinny jeans, accessories, chains this they did to appeal to their target audience and made themselves easier to relate too, I think we should use this style in our production to have the same effect in target appeal also this style shows off their subculture and youthful lifestyles, this again helps target a specific audience and makes it easier to appeal to the artists.

They have used this again to capture the artists in different ways, by combining close ups, high angels, and medium long shots, this in turn presents the audience with the artists image and style.

Close ups-  in this close up it shows bright colours, girls and clothing, this again follows generic conventions as it appeals to youth culture  and youthful life style, conventions of our genre as it shows the R&B style and appeal.