Final Magazine Advert

New dope album

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Budget

Budget Sheet

The budget sheet lets us know as group of how much money we will be roughly spending on everything in total

	No. of days	Per day	Total
Researchers		0
Writing proposal		0
Schedule		0
Writing script	34 days		00.00
Compiling production		0
Directors fee	31 days
Producers fee		0
Locations fee		0
Memory card	36 days		£20.00
Producing graphics		0
Music copyright	31 days		£102.00
Video copyright	31 days		£102.00
Camera	36 days
Tri-pod	36 days		£10.00
Microphone	23 days		£15.00
Earphones	36 days		£20.50
Lens	28 days		£05.00
Costume	36 days		£60.00
Make-up	36 days		00.00
Other costs		0
		0
Subtotal		0	£334.50

CD template

This is a CD template I found when I was doing some research on the size of a album cover template I wanted to know to make my album look more realistic to the audience and make it look more professional, from this I now you the size of the width and length of a CD cover front and back. This is what I am going to use to make it as it will aid me on how to line it up with the correct measurements.

Final Album Cover

As a group I think that we have effectively and successfully created a album cover that represents our subculture which is from the retro and the street look, I also believe that that we have followed that the codes and conventions of our genre which is the subculture of hip hop alternative hip hop, which has helped us create a successful album cover. As a group we have recognised our artists name and the album title, in a way that could be attracted and easily noticed by our target audience, we also had to incorporate bright colours within the graffiti in the background which could make our artists stick out more. The artists are styled in a way that appeals to our target audience and our subculture and how we would want our target audience to dress so that they can be a part of this new subculture, which included the retro look of skinny jeans, brightly coloured clothes, vans and snapbacks (hats). We have also included a parental advisory logo to make sure that people over 18 should be caution when playing this song to minors as it may contain material that is inappropriate, also this logo is conventional to our genre because is what you would usually expect to see in hip hop album as this is what they are associated with.

Two Album Covers

My two album covers

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Record Labels - Mrs Fisher

Record label

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Album Cover Shoot

As a group we made sure that we stuck to our shooting script schedule for our album cover and as a group we knew it was important because it we did not want to fall behind and as group we wanted to stay on top of things. As the group we decided that Hande should be the photographer as she had the most knowledge about photography, Hande produced several successful photographs that we took and we then decided to experiment and play around with to enhance them and make them look more professional for our album cover. When it came to photographing at the locations we had chosen we thought that they did not look enough conventional to suit the genre of our music video and also the subculture. We then found a Youth Centre that permitted us to try-out with a few photographs against a graffiti wall that was inside. We took a lot of numerous shots from different angles we was pleased and happy with the way the photos had come out. Here are some of the photographs from our photo-shoot.



Making The Final Album Cover

When choosing the final photograph for our album cover, we had chosen the best photograph in which we believed both our artists looked great in the photograph. For this reason, we took two of the photographs and took best shot of each artist and combined them into each other to make one photographs professional album which would make it look more appealable to the audience because if it looks professional the audience will see the picture and through the notion of looking they will be able to make a connection between the artist and the audience. The two photographs we chose were

When both photos combined together this was the outcome

As a group we then each decided to do our own design on this photograph which we would then all present to each other and pick the one we like the most. When presenting our designs we decided that we liked Luke's design the most but still found that some elements were missing and they still did not appeal to our genre and that we needed to changes because some of the elements from our subculture needed to be put in as that would be the only way we could appeal to our audience such as the bubble writing, it needed to be changed to make it more gritty and give it more of street image which would make it look more appealable to our genre.

After experimenting with our points that we put fourth, we were all happy with how the final album cover look because it looked more professional look with also street look that look appealable to our audience and as a group decided on the font, style and colour of the text we would include.

The black clothing and text presented a contrast between the graffiti and our artists it gives the album cover a professional look and also a street look this will makes the audience recognise it and it will become familiar with the artists name and their style and their look this is so that they can appeal to their target audience, also through some song and different looks it will help us to appeal to wider audience which will give the artist more of a fan base

Roles and Responsibilities

My group consists of four people:

·         Lyden (myself)

·         Michael

·         Hande

·         Luke

In order to effectively manage our group we appointed a director which was Hande, she understood it is important to provide our group with a clear definition and understanding of their role, function, and responsibilities in the while filming. This will provide them with a good understanding of the job and tasks they are to perform as an individual and within any teams they are a part of. It also provides information on where they fit within the organisation and who they report to, helping to avoid disputes and misunderstandings over authority.

Michael and I were the artists in our group who would be performing for our music video, we decided this because we realised that it would keep us more organised and that we would not have to rely on others, in case one arrives late or does not turn up it would make it difficult to complete our music video production, as a group we decided that if Michael and I were the artists we would always be together and when we wanted to film we could all get together and look at our timetables which would enable us to be organised and staying on top of our filming and being able to re-shoot scenes if they needed to be.

Luke was to understand that he was in charge of looking after the equipment and the camera man it was his understanding that he would be one of the most important people in terms of the roles and responsibilities Luke would have to capture the perfect shots which was essential to our music video, he understood that close ups were very important as he should be familiar with basic three-point lighting which consists of a key light the main source of light that will illuminate your subject, a fill light which fills all the shadows left from the key light, and a back light that allows your subject to stand out from the background.



Analyse Magazine Advert

Technique

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Planning - Lyrics

Planning – Lyrics

[Ben J]

I walked in the function with dark black shades on, ice cream jacket and my hat says amazin ima cool cat but imma bout my money i an urban nigguhs hopped out and do the dougie fresh as a wanna be, do what i wanna do. two bad models fightin over me like what it do imma a pick this one or imma pic that one the chick so bad so imma take action.

[Chorus]

Oh your cuutte! I know i know i get that pretty much where ever i go i go see baby imma rockstar everybody love me.. my friends call me cocky but you can call me dougie dougie dougie dougie. baby call me dougie dougie dougie, you could call me dougie dougie dougie, baby watch me dougie dougie.

Behind the Lyrics

I think that the lyrics make the song performance based because the word “Dougie” comes from a dance, so I would be able to incorporate the dance when the artists rap/sing the chorus.

The highlighted green word is the location of the video that we will try to incorporate into our own video. We came up with a few locations that would suit the concept of our video such as a youth centre filled with people having a good time, this would look like the “function”  or place to be as it looks like the people in the background are having a good time. Furthermore to further this point as the two artists walks in the function. They will begin to rap the first verse

The yellow highlighted words, is what the artist wear so that the lyrics match the visuals this relates to one of the seven points of Andrew Goodwin’s theory that the lyrics can match the visuals

The red highlighted annotations are what the images will be shown on screen to the audience the lyrics matching the visuals, I think this is important to import in our video because it makes it easier for the audience to follow the video and the concept behind the video

The reason why we thought it was a good idea to have performance based is because we knew that it would interest the audience as they would want to learn the dance moves, also we thought that a narrative based video would bore the audience as we wanted to give the song a vibe or a hook which would want to make the audience dance. We will include many close ups of the artists in the music video to show their faces and so people can recognise their faces as stars. Through the use of close ups they will become more easily familiar to the audience

Questionnaire & Results - Mrs Fisher

Questionnaire and results

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After collecting the information I needed from my questionnaire I was able to put fourth graphs and able to show the data I had collected and I now had an idea of what my target audience wanted from my music video. When answering my questionnaire I wanted a specific ages which was from 13 to 18 because that was the target group I was aiming at. From the knowledge I know what my target audience want to be incorporated in music videos they like in detail. There were advantages of creating in a questionnaire for our target group which included we now know what the audience want the artists to look like and how they dress, which is very important and how to incorporate the look in our video, especially from the sub culture they come from which would be alternative hip hop. In addition our target audience also helped us narrow down the locations that should be used in the video such as skate parks or bright places with graffiti, these locations will now used in our video.

Storyboard - Mrs Fisher

As a group we was asked create storyboards in order to identify each scene that we will be featured in the music video. This enabled us to be more organised when filming the music video as we had a rough idea of the camera shots, the locations, the sound and the actors. We drew in the pictures so we could have a better idea of what we would want the scene to look like.



Planning - Narrative & Editing

Narrative

The narrative for our music video will start off with me and lyden in the centre of a park, close ups of our face while the camera turns slowly around then the music will start off and me and lyden will be dancing in alleyway. I will start rapping first and as we walk down the alleyway more people that will be involved in our music video will also start to join in with the dancing. After I finish rapping Lyden will the start his part and the scene will switch to us being in central London walking through a crowd and Lyden will be rapping while the dancers in the background will be dancing. When lyden finishes rapping the dancers will have their own solo part in the music video where they will be doing a routine type of dance and this will occur in central London. After the dancing is done all of us will do freestyle dancing and the video will slowly fade out coming to an end.

Editing Techniques

As a group we decided that for the opening to our music video we were going to use a fade in shot. The reason for this is because we thought the fade in effect would look more professional for the intro to our music video. After the music video starts we also decided to use lots of straight cuts to go from scene to another scene. This will be good for our music video because it allows us to go from one scene to another which is very easy and looks very professional. We also decided to use the grey scale effect in some scenes which will add more professionalism to our music video and make it look very good to a high standard.

Planning - Artist Image

Plain white t-shirts can be used within any genre or any style of music video as it is a basic style worn by all sub-cultures due to its plan style and colour. We have chosen one of our artists to wear a white t-shirt as we felt that not only will it be able to be worn with any style and colour of clothing but also this is a casual look in which most of our audience are already familiar with, which will make allow them to see themselves within our artist.



Chino’s have become the new talk of the town when it comes down to men’s clothing. They are sold in almost every clothing store across the UK and USA and have become known and liked worldwide. The Chino trends play a huge part within the subculture we are trying to represent as it is an essential piece of clothing that all males that choose to follow our subculture must have. This is why we have decided to include it within our music video as an essential piece of our artists look. This will help attract our target audience as they will able to recognise and familiarise themselves within the artists sense of style, making them like our artists.



The prop we have chosen to feature in our music video is a skateboard, in which we have agreed is suitable for our video as we have also chosen to use a Skate park as one of our filming locations, which was also one of the locations our target audience had answered they like to go to in our questionnaire.  Using a skateboard will allow our audience to be able to relate with our artists as this is a possession that they also have.

Topman branded men’s skinny jeans –our questionnaire results showed us that our target audience liked to buy clothes from Topman.  Preferably black, also represent the Retro & Street sub-culture we are portraying. Audience will aspire to this image as it is what they usually like to wear.

Ray bands, an accessory which is commonly used within the subculture we are portraying. Audience will aspire to this as they are an expensive possession and copied cheaper versions are usually sold in Topman which is a store in which our target audience have answered they shop in. This will help give a ‘Star’ like look to our artists and make them seem as if they are famous and are able to afford these possessions in which our audience will aspire to.

Vans are popular with many artists in the Retro & Street genre such as Chris Brown who is also a fashion icon to most of our target audience as they had answered in our questionnaire. Bright colours of Vans are usually worn by these artists which is why we would like to do the same as this way we can make our artists similar and conventional to the other artists within their genre and subculture. Vans can also be brought in many retail stores worldwide meaning our audience can aspire to these and also want to go and buy them for themselves.

Eazy E chains – an expensive accessory worn by only the ones able to afford including artists such as Jay Z & Kanye West, who are popular stars looked up to in our music genre. One of our artists will wear an Eazy E piece signifying their stardom and lifestyle. Our audience will then be able to aspire to this and want to purchase it.

Checkered shirts are very popular and fashionable within the Retro & Street look that most teenagers are getting into within this year. Many Retro artists wear brightly coloured checkered shirts representing the retro lifestyle being colourful and free. One of our artists will also be wearing a checkered shirt to convey this, possibly a red and blue one or any other brightly coloured style. This will probably be branded from Top man as it was our targets audience’s favourite clothing shop. This will attract our audience to our artist and they’re image as they are able to see themselves within the artists with similar clothing,

Snapbacks have become a common feature to the Retro & Street look that we are trying to represent within our music video and artists image. Many teenagers own a variety of snapbacks or purchase them online for an expensive price as they say they are worth buying. Snapbacks are worn by many artists in this industry including Chris Brown – a voted fashion icon by our target audience. Our artists will also be wearing Snapbacks in order to look as if they belong within this look and style of our target audience and their fashion idol.

Air Jordans are one of the most essential accessories in order to complete the look of the Retro & Street subculture. Air Jordans are most likely brought and worn in white or black with some sort of bright colour in order to help them stand out. With their incredibly stylish look, our audience will definitely want a pair of their own which is why in our video, one of our artists will possibly be wearing the red, black and white air Jordans in which will stand out and attract the eyes of our audience.