Tuesday, 11 October 2011

Richard Dyer's Theory - MoodBoard - Miss L





Does the promotional material construct an image rather than reveal a real person whereby you know about their likes and dislikes, family, background, education and problems?



Curtis Jackson also known as 50cent is owned by a major record label Shady Records & Aftermath which consists of the genre music, Hip Hop / Rap. 50cent started as a rapper by bringing his own style tot the music industry, with his first album “Get Rich Or Die Tryin”. The promotional material constructs an icon rather than reveal the real person, however through some of the lifestyle that he lives such as he created he has his own movie and in the movie poster we see 50cent with his back turned to the audience and he is holding a baby, the audience do not know if that is his baby or not but they would it is assume it is because the movie is about his life. This could be 50cent reaching out to his target audience to know about his life. According to Richard Dyer’s theory the artist depend on subsidiary media to create an image for them which can be marketed at their target audience, furthermore his theory says that you can buy into the artist as you can buy the artists songs, then you can watch their interviews and goes to their concerts and you complete the full cycle of being a true fan but you can still do not know them personally, this is why there is a ongoing cycle because this what keeps the audience interested because the artist reinvents them self so that they can always reach to a wider target audience. Also the start image is incomplete and is based on paradoxes which help to keep the target audience engaged and makes the audience want to know more about the star. 50cent uses different ways of promoting himself and his lifestyle such as having interviews, YouTube and being shown on TV on a regular basis. 50cent is shown wearing his own clothing G-unit clothing which again is him trying to promote his own independent style.

3 comments:

  1. Lyden you must take care with your presentation. You must crop your image board and up load it again. you have not really answered the question above. Think about Richard Dyer's star theory and the attributes that make up a 'star'. Look at what the question is asking you.

    Answer the question using the promotional material you have provided not your previous knowledge of the artist. i.e. "we know that he got shot 7 times.'

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  2. Lyden once again you haven't really answered the question. Looking at the collage you have created using promotional material, what does it tell us the audience about the artist 50 Cent? what does his dress sense state? what do the magazine tag lines revel? In his film poster he has a gun down the back of his trousers, what does this convey to the audience?

    What about his promotional material makes him a star? How will you create that star image for your artist?

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