Making The Final Album Cover

When choosing the final photograph for our album cover, we had chosen the best photograph in which we believed both our artists looked great in the photograph. For this reason, we took two of the photographs and took best shot of each artist and combined them into each other to make one photographs professional album which would make it look more appealable to the audience because if it looks professional the audience will see the picture and through the notion of looking they will be able to make a connection between the artist and the audience. The two photographs we chose were

When both photos combined together this was the outcome

As a group we then each decided to do our own design on this photograph which we would then all present to each other and pick the one we like the most. When presenting our designs we decided that we liked Luke's design the most but still found that some elements were missing and they still did not appeal to our genre and that we needed to changes because some of the elements from our subculture needed to be put in as that would be the only way we could appeal to our audience such as the bubble writing, it needed to be changed to make it more gritty and give it more of street image which would make it look more appealable to our genre.

After experimenting with our points that we put fourth, we were all happy with how the final album cover look because it looked more professional look with also street look that look appealable to our audience and as a group decided on the font, style and colour of the text we would include.

The black clothing and text presented a contrast between the graffiti and our artists it gives the album cover a professional look and also a street look this will makes the audience recognise it and it will become familiar with the artists name and their style and their look this is so that they can appeal to their target audience, also through some song and different looks it will help us to appeal to wider audience which will give the artist more of a fan base

Roles and Responsibilities

My group consists of four people:

·         Lyden (myself)

·         Michael

·         Hande

·         Luke

In order to effectively manage our group we appointed a director which was Hande, she understood it is important to provide our group with a clear definition and understanding of their role, function, and responsibilities in the while filming. This will provide them with a good understanding of the job and tasks they are to perform as an individual and within any teams they are a part of. It also provides information on where they fit within the organisation and who they report to, helping to avoid disputes and misunderstandings over authority.

Michael and I were the artists in our group who would be performing for our music video, we decided this because we realised that it would keep us more organised and that we would not have to rely on others, in case one arrives late or does not turn up it would make it difficult to complete our music video production, as a group we decided that if Michael and I were the artists we would always be together and when we wanted to film we could all get together and look at our timetables which would enable us to be organised and staying on top of our filming and being able to re-shoot scenes if they needed to be.

Luke was to understand that he was in charge of looking after the equipment and the camera man it was his understanding that he would be one of the most important people in terms of the roles and responsibilities Luke would have to capture the perfect shots which was essential to our music video, he understood that close ups were very important as he should be familiar with basic three-point lighting which consists of a key light the main source of light that will illuminate your subject, a fill light which fills all the shadows left from the key light, and a back light that allows your subject to stand out from the background.



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Technique

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Planning - Lyrics

Planning – Lyrics

[Ben J]

I walked in the function with dark black shades on, ice cream jacket and my hat says amazin ima cool cat but imma bout my money i an urban nigguhs hopped out and do the dougie fresh as a wanna be, do what i wanna do. two bad models fightin over me like what it do imma a pick this one or imma pic that one the chick so bad so imma take action.

[Chorus]

Oh your cuutte! I know i know i get that pretty much where ever i go i go see baby imma rockstar everybody love me.. my friends call me cocky but you can call me dougie dougie dougie dougie. baby call me dougie dougie dougie, you could call me dougie dougie dougie, baby watch me dougie dougie.

Behind the Lyrics

I think that the lyrics make the song performance based because the word “Dougie” comes from a dance, so I would be able to incorporate the dance when the artists rap/sing the chorus.

The highlighted green word is the location of the video that we will try to incorporate into our own video. We came up with a few locations that would suit the concept of our video such as a youth centre filled with people having a good time, this would look like the “function”  or place to be as it looks like the people in the background are having a good time. Furthermore to further this point as the two artists walks in the function. They will begin to rap the first verse

The yellow highlighted words, is what the artist wear so that the lyrics match the visuals this relates to one of the seven points of Andrew Goodwin’s theory that the lyrics can match the visuals

The red highlighted annotations are what the images will be shown on screen to the audience the lyrics matching the visuals, I think this is important to import in our video because it makes it easier for the audience to follow the video and the concept behind the video

The reason why we thought it was a good idea to have performance based is because we knew that it would interest the audience as they would want to learn the dance moves, also we thought that a narrative based video would bore the audience as we wanted to give the song a vibe or a hook which would want to make the audience dance. We will include many close ups of the artists in the music video to show their faces and so people can recognise their faces as stars. Through the use of close ups they will become more easily familiar to the audience

Questionnaire & Results - Mrs Fisher

Questionnaire and results

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After collecting the information I needed from my questionnaire I was able to put fourth graphs and able to show the data I had collected and I now had an idea of what my target audience wanted from my music video. When answering my questionnaire I wanted a specific ages which was from 13 to 18 because that was the target group I was aiming at. From the knowledge I know what my target audience want to be incorporated in music videos they like in detail. There were advantages of creating in a questionnaire for our target group which included we now know what the audience want the artists to look like and how they dress, which is very important and how to incorporate the look in our video, especially from the sub culture they come from which would be alternative hip hop. In addition our target audience also helped us narrow down the locations that should be used in the video such as skate parks or bright places with graffiti, these locations will now used in our video.

Storyboard - Mrs Fisher

As a group we was asked create storyboards in order to identify each scene that we will be featured in the music video. This enabled us to be more organised when filming the music video as we had a rough idea of the camera shots, the locations, the sound and the actors. We drew in the pictures so we could have a better idea of what we would want the scene to look like.



Planning - Narrative & Editing

Narrative

The narrative for our music video will start off with me and lyden in the centre of a park, close ups of our face while the camera turns slowly around then the music will start off and me and lyden will be dancing in alleyway. I will start rapping first and as we walk down the alleyway more people that will be involved in our music video will also start to join in with the dancing. After I finish rapping Lyden will the start his part and the scene will switch to us being in central London walking through a crowd and Lyden will be rapping while the dancers in the background will be dancing. When lyden finishes rapping the dancers will have their own solo part in the music video where they will be doing a routine type of dance and this will occur in central London. After the dancing is done all of us will do freestyle dancing and the video will slowly fade out coming to an end.

Editing Techniques

As a group we decided that for the opening to our music video we were going to use a fade in shot. The reason for this is because we thought the fade in effect would look more professional for the intro to our music video. After the music video starts we also decided to use lots of straight cuts to go from scene to another scene. This will be good for our music video because it allows us to go from one scene to another which is very easy and looks very professional. We also decided to use the grey scale effect in some scenes which will add more professionalism to our music video and make it look very good to a high standard.