| Shot | Date & time | Location | Content /Action | Shot type | Costume/ hair/ make up | Props | Personnel | Equipment |
| 1 | 31/10/11 – 2pm | Graffiti Park N18 (Edmonton) | Artists pose against a graffiti wall, one looking to the left one looking to the right | Long shot - showing head to toe including some background | Artist 1 – Skinny jeans, checkered shirt, snapback & vans Artist 2 – Chinos, white t-shirt, snapback, easy e chain. No makeup. Fresh haircut. | Skateboards & bikes. | Artist Photographer Location manager Props / hair artist | Camera, batteries, tripod |
| 2 | 2/11/11 – 1pm | Central London – busy street (oxford street) | Two artists stand in front of other dancers and all do similar poses whilst looking at the camera | Long shot / establishing shot including other dancers and background | Artists wear the same t-shirt saying ‘dope’ with chinos & skinny jeans – similar clothing to each other showing that they are a group. | Bmx’s / cars & taxi’s | Artist Photographer Location manager Props / hair artist | Camera, batteries, tripod |
| 3 | 5/11/11 – 11 am | Drama Studio (artificial lighting) | Artists are dancing e.g. Dougie, cat daddy or jerkin’ whilst looking at the camera. Break dancing off chairs and tables. | Long shot showing full body, including props | Artist 1 – Skinny jeans, checkered shirt, snapback & vans Artist 2 – Chinos, white t-shirt, snapback, easy e chain. No makeup. Fresh haircut. | Chairs and tables | Artist Photographer Location manager Props / hair artist | Camera, batteries, tripod, spot lights |
Monday, 31 October 2011
Shooting Script - Miss L
Creative Brief - Miss L
| Album Title/Artist: LHM Project Manager: Hande Silay Date: 28th September 2011 | |
| WHO ARE WE? Since 2009, LHM have been making mix tapes which have been successful within the streets of London. Representing the a street sub- culture for most young youths of this generation, LHM provide a modern style of the retro culture that was popular in the 80’s. |
| The Album Concept WHAT IS IT? Jerkin’ Can’t Diepresents a different approach to the Retro subculture, which includes upbeat songs as well as slow jams which give the consumer a variety of music to choose from depending on the mood they are in. this includes tracks featuring mainstream artists such as Chris Brown, Tyga & Dev which are all a part of this sub culture we are trying to represent. WHY ARE WE DOING IT? Not only to bring something new and unique to the music industry, but also help the recognition of the Retro sub culture which is now beginning to get popular around America. This is why we would like to start by bringing it to London, that way we can progress worldwide. COMPARABLE PRODUCTS The Rangers - Jerkin Is A Habit RBC Records Released Date – November 10th 2009 The Rangers – The Takeover RBC Records Released Date - November 3rd 2010 |
| WHO IS OUR CONSUMER? Primary (60%) Males 13 – 19 DE Secondary (40%) Females 13 – 19 DE |
| What is the CONSUMER REACTION we want What do we want our audience to think about our song is that it’s a new feel good music that the beat is catchy and makes the audience want to dance and have a energetic feel when the dance to this. Also for the love jams, we want the consumers to be able to relate and able to engage with the music |
| How we will know it worked we know if it worked if we reach the sales target which is Sales target – 100,000 – first week |
| Description | To design a youthful album cover which the audience can relate to with this new style of dancing and this 80’s retro look |
| Deadlines | 10th November |
| Objective | To bring something new to the music industry and bring back the old school retro 80’s style of clothes for example brightly coloured jumpers, snapbacks and skinny jeans |
| Proposition | |
| Tone of voice / brand image | This album is aimed to people who dance and want to learn a new style of dance. The subculture of people who are into the retro style of clothing |
| Restrictions Limitations | The album cover will contain a logo, the artists for self promotion. Also logo will appear in the bottom left of the album cover |
| Production Specs | The variety of dance songs as well as slow jams to have a wider variety of consumers |
| Creative Edge Spectrum | On a spectrum score of 1 to 10, ours would be : 10 because our music is not mainstream and is very edgy since it is not mainstream |
| Budget | TBC |
Tuesday, 11 October 2011
Richard Dyer's Theory - MoodBoard - Miss L
Does the promotional material construct an image rather than reveal a real person whereby you know about their likes and dislikes, family, background, education and problems?
Curtis Jackson also known as 50cent is owned by a major record label Shady Records & Aftermath which consists of the genre music, Hip Hop / Rap. 50cent started as a rapper by bringing his own style tot the music industry, with his first album “Get Rich Or Die Tryin”. The promotional material constructs an icon rather than reveal the real person, however through some of the lifestyle that he lives such as he created he has his own movie and in the movie poster we see 50cent with his back turned to the audience and he is holding a baby, the audience do not know if that is his baby or not but they would it is assume it is because the movie is about his life. This could be 50cent reaching out to his target audience to know about his life. According to Richard Dyer’s theory the artist depend on subsidiary media to create an image for them which can be marketed at their target audience, furthermore his theory says that you can buy into the artist as you can buy the artists songs, then you can watch their interviews and goes to their concerts and you complete the full cycle of being a true fan but you can still do not know them personally, this is why there is a ongoing cycle because this what keeps the audience interested because the artist reinvents them self so that they can always reach to a wider target audience. Also the start image is incomplete and is based on paradoxes which help to keep the target audience engaged and makes the audience want to know more about the star. 50cent uses different ways of promoting himself and his lifestyle such as having interviews, YouTube and being shown on TV on a regular basis. 50cent is shown wearing his own clothing G-unit clothing which again is him trying to promote his own independent style.
Goodwin's Theory - Album Covers - Miss L
Genre Characteristics
Chris Brown has his ear pierced and a tattoo on his hand; this is what you would expect to see in an RnB artist so they have the look which makes them look appealable to the audience to help promote them. Also in the album cover it is black and white edited expect himself this makes him stand out more in the picture. Also the writing and is red this tells us that there is a connection between the colour red and the artist which makes it stick out to the audience.
Intertexual Reference
In this album cover there is no intertexual reference, this is because this album cover was taken and turned into posters for fans to help promote the album and help make the artist make more money; this is the artist promoting himself through himself and different ways
Notion of looking
In this album the artist is not looking straight at the camera which means he is not directly looking at the audience or you individually. This album cover he is looking away in the right hand corner, although he is not looking at us it still makes us wonder what he is looking at and why he is looking that way
Voyeuristic Treatment
In this album Chris Brown is slightly leaning to the left and is looking over his shoulder it makes the audience what has caught his attention from that direction. The audience will spot this because the picture is black and white he is in red, which makes look bright because he is more important because the background is in back and white
Chris Brown - F.A.M.E
Genre Characteristics
Chris Browns F.A.M.E is conventional to the RnB genre, the characteristics in this album cover are vital because they help identify the genre and who the artist is targeting as an audience. Chris Brown is wearing a baseball caps this shows the artist and the target audience that he likes baseball caps. Also at the top, the first four pictures going across have. Forgiving.All. My.Enemies, this could be anagram to his album called F.A.M.E. In addition the bottom right corner has a parental advisory, which means it contains explicit lyrics, which is mostly used it hip hop.
Motifs
Chris Brown’s motif is the little style of graffiti writing in the left hand corner throughout all his albums he has all of those, this is because this because record labels will the most possible promotion for their solo artist. This is why Chris Brown mostly has close ups and mid shots for his album covers. Also F.A.M.E has to be classed as one of his recent motifs as he has a tattoo of it and it all over the internet and also is getting more promotion for it.
Intertextual Reference
Although F.A.M.E is the name of his album cover it is also a tattoo he got before he made he decided to call his album F.AM.E.
Notion of Looking
In the album cover, Chris brown is looking directly at the audience and it feels as if there is a connection between the artist and the customer, it is important that an artist establishes a connection with the customer because it will influence his fans to buy the album
Need for close up
This is Chris browns seconds album and the use of a close up helps to establish a connection with new fans because it makes the album look more appealing with the use of bright colours, and a close up helps encourage buy the album because it feels as if the artist is directly looking at them. Also the audience will be able to identify the artist quicker
Rihanna - Loud
Genre Characteristics
The red represents the lust and love of her new album cover and what she has red all over it this could represent the fact that the colour red is loud or that her music should be played out loud. Furthermore her colour red has been heightened to make it look bright so that it sticks out to the audience, because you first look at the album cover is you notice the red lipstick and this looks appealing to girls because it looks flirtatious and girls want to be her and this appeals to males because it makes her looks sexy and men want her.
Notion of looking
Although she has her eyes closed she looks productively and sexually with the red lipstick this makes her sexual. Also because the colour is bright red and because they stick out your eyes are drawn to look at her lips and this makes her look sexual and memorizing
Motif
In this album Rihanna has no motif in this album this is because it was made into merchandise such as t-shirts and posters from promotional use, this was so that Rihanna could reach out to a wider audience such as new fans and a new target audience. This helps her to become more recognisable to the her target audience
Intertexual Reference
There is no intertextual reference within the album, although her album cover is been used for promotional uses and sold as t-shirts
Voyeuristic Treatment
Although we cannot see any part of her body she uses her hair and lips as a sign of voyeuristic treatment, in the picture she slightly pouts her lips and makes it stick out the audience and with the colour red used makes it look bright and more appealable with the combination of her hair to make her lips and hair looks more arousing to the opposite sex. Rihanna does not do this in her first album because she wants to attract a new audience and widen her variety this was because she reinvented herself. Also through a close up it helps to establish a connect between the artist and the consumerRihanna - Music of The Sun
Interetexual Reference
In this album there is no interetexual reference as this is her first album and she was not really known around the world
Motifs
In this album Rihanna has no motifs because it is her first album and all Rihanna would like do is make money and be recognized
Notion of looking
Rihanna is looking right at the camera which makes us this she is looking at us and that there is a connection between the buyer and the artist.
Genre Characteristics
She has pink lipstick on which makes her look glamorous and makes us look at her lips and think she is sexy. She also has a gold coat on which makes her rich this is because she wants to look glamorous and spectacular. Rihanna’s eyebrows have been done to make her look sexy.
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